The statistics are overwhelming, sales people who use Social Selling are outperforming their non Social Selling counterparts.

  • On average decision makers consume 5 pieces of content before being ready to speak to a sales rep. (Source) CLICK TO TWEET
  • 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. (Source) CLICK TO TWEET
  • 92% of buyers say they delete emails or voicemail messages when comes from someone that they do not know. (Source) CLICK TO TWEET
  • The average cold calling appointment rate is 2.5% (Source) CLICK TO TWEET
  • 93% of sales executives have not received any formal training on social selling. (Source) CLICK TO TWEET
  • 82% of prospects can bereached via social media. (Source) CLICK TO TWEET
  • 77% of B2B buyers said theydid not talk with a salesperson until after they had performed independent research (Source)  CLICK TO TWEET
  • 36% of buyers said they didn’t engage with a sales rep until after a short list of preferred vendors was established. (Source) CLICK TO TWEET

Unfortunately too many companies today continue to sell using old techniques and processes. The evidence above is clear and the sad truth is that no one will tell you what you're doing wrong. Your prospects won't tell you, nor will your clients won't tell you. So what are you going to do about Social Selling to help your sales team achieve your goals?

If sales organizations and sales people aren’t able to adapt to a paradigm shift in the sales industry, then they will not be able to thrive in this new social media and content driven environment.